Print service providers (PSP’s) and brand managers should be in control of their colour quality in print utilizing suitable quality control software.

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Print technology has come along in leaps and bounds recently whether it be for the home, office, commercial, packaging or labels. As with all gains in technology it is simple to think that the accuracy of colour in print has also improved to the point that we can click and forget – it will be exactly as we see it, no need to worry!

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First, what are we talking about here? When it comes to Print and Visual Media a ‘proof’ is often provided to confirm with you, the customer, that the ‘file’ you provided is what you are seeing as evidence as to what will be reproduced. But it can take many forms.

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When we are talking about printer profiling, we are actually talking about characterization – which in itself is a recording of the way the device prints and produces colour on a substrate (just to clear things up). This characterization data is saved into a print ICC profile.

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With the way things are at the moment now is as good a time as any take a look at printing your prized photographic work. With access to a wide range smaller format professional photo printers suitable for the home office or home studio you can easily set up to produce photo prints to grace the walls of your own home and even, of course, to sell, on-line.

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Well it is always going to be debatable as utopia is described in one dictionary as ‘an ideal place or state’. Achieving colour management (CM) utopia may seem like an unreachable goal and there are production constraints that we all have to deal with.

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What is the difference between calibration and profiling? Can you do one without the other?

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Colour evokes a response. Colour communicates to us and ultimately, colour sells. As consumers we are influenced by the colour of many products we look at and buy. Ask anyone in advertising and they will tell you that colour can be critical to a brand or products success.

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I often get asked where to start when setting up a CMS (colour management system). Well, not one answer fits all. Like a lot of things there is ‘ifs’ and ‘buts’. It depends on a few things...

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If you desire and/or require accurate colour, from capture to monitor to print you need colour management.

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