Well it is always going to be debatable as utopia is described in one dictionary as ‘an ideal place or state’. Achieving colour management (CM) utopia may seem like an unreachable goal and there are production constraints that we all have to deal with.

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What is the difference between calibration and profiling? Can you do one without the other?

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Colour evokes a response. Colour communicates to us and ultimately, colour sells. As consumers we are influenced by the colour of many products we look at and buy. Ask anyone in advertising and they will tell you that colour can be critical to a brand or products success.

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I often get asked where to start when setting up a CMS (colour management system). Well, not one answer fits all. Like a lot of things there is ‘ifs’ and ‘buts’. It depends on a few things...

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If you desire and/or require accurate colour, from capture to monitor to print you need colour management.

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